Made to be handed down.

92% of our cotton is GOTS-certified organic; the rest is in transition. Our swim and outerwear fabrics use recycled polyester and nylon. All fabrics are OEKO-TEX® Standard 100 certified and dyed with low-impact, water-saving processes.

Bar-tacked pockets, double-layer knees, colour-locked prints and flat-lock seams — we over-build on purpose so clothes survive multiple owners. Our Pre-loved programme (coming soon) will make passing them on even easier.

Since 2024 every order ships plastic-free: recycled cartons, paper tape and a reusable cotton pouch. Our hangers in store are made from recycled cardboard.

All our partner factories are audited annually for fair wages, safe conditions and no child labour. We publish our factory list and keep long-term relationships instead of chasing the lowest price.